Beatriz, Clipper, Khayree, and Athena work on their power map

Comprehensive Campaign Training – Phoenix

Beatriz, Clipper, Khayree, and Athena work on their power map On Wednesday, two UNITE HERE members shared their experiences from comprehensive campaigns they have worked on, focusing on the methods and techniques they used. The one I found especially useful was Power Mapping Exercise. We broke into three groups and mapped out the stakeholders in local campaigns in the Valley.  The training really helped me understand that you have to be strategic and move one group to move another. With the visual aspect, our map made it clear what we had to do. Thinking about a United Students for Fair Trade (USFT) campaign from last semester (that we lost), I realized that we had not had the students on our side. If we had moved the right groups, we could have won that campaign. I’ll be showing more people how to power map at a USFT training in August, and we will try again! – Kim, Summer Organizer, Phoenix